Crafting personalized brand experiences across screens and devices.
Beyond just designing and developing, we create content for communication that is crafted to move consumers and propel measurable business outcomes.
Our integrated approach to web and mobile emphasizes cross-team collaboration for maximum output. Our unique Experience Design discipline brings together teams comprising experts from User Experience Architecture, Visual Design, Content Strategy and Tech backgrounds. Under the leadership of an Experience Director, these teams work together at each stage in the process.
We utilize an agile interdisciplinary process that can adapt to each brand’s unique culture, speed, needs and is geared towards maximizing speed to market. This nimble, fast-paced workflow enables us to build experiences quickly, measure their ensuing performance, and adjust as needed to meet the brand’s pre-defined goals.
Our content strategy practice develops a communications plan for each journey, providing a clear emotional shift required at each touch point, to be built into each experience. For content marketing, content strategy establishes a foundation of which topics and actions a brand has true authority to feature as behavior - then, find common ties between that brand foundation and the target audience’s needs and plights.
During this phase, we audit and analyze existing infrastructure and technology, research competition, and perform comparative analyses and technical proofs of concept on new components. The result of validating these findings is a full project brief outlining the purpose and direction to solve the highest value business challenge.
Based on our strategic insights, we begin developing high level user journeys, an architectural plan, an overarching content strategy, and a design framework upon which the resulting web and/or mobile experience will be built.
Our UX practice is hyper-focused on providing the best possible user experience to both end users and internal users. UX doesn’t end with the wire-framing process, it’s a through-line across the entire project cycle that advocates for product excellence at every phase.
Design is in our blood, and we obsess over every comp, keyframe, click, and comma. But ultimately when we talk about our creative work, we consider the experience as a whole. Because design isn't just about aesthetics. It’s about finding the best way to tell a compelling story—visually, thematically, and interactively—in a way that best suits each audience and medium.
At the end of the day, we’re still a marketing company, full of marketing technology experts. We can work across any digital touchpoint with pretty much any marketing technology service provider. We’ve worked with the top Marketing Technology providers from HubSpot to Eloqua. An integrated campaign should run like a well-oiled machine.
Our services range from CRM and API integrations to rich media, email and landing page template development. We have streamlined processes specifically for integrated campaign work so that speed to market does not hinder creativity.
Finally, we integrate all the individual feature sprints into a completed viable release candidate. Once we’re confident that any issues around those integration points have been smoothed out, we validate our quality assurance test plan and begin the process of final bug regression.
Once the site has passed through a rigorous combination of automated testing, black box user testing, and cross-browser validation, we release the project to the public.